Tablu
Branding
E-commerce
TABLU, a lighting B2C company was founded by a group of young professionals who were frustrated with the lack of table lamps that fit their modern minimal spaces. They realized that there was a need for table lamps that could provide optimal lighting for their work, leisure, and wellness, while also enhancing their home decor in a way that is not only functional, but also artistic and original
Brief
A website design for their ecommerce website that represents TABLU’s passion for innovation, design, and quality, where they offer a curated selection of table lamps that are stylish, affordable, and high-quality. TABLU’s five-year vision is to expand its product range, reach new markets, and establish a loyal customer base. TABLU’s long-term vision is to create a community of customers who share TABLU’s values and vision, and to collaborate with other brands and influencers in the lighting and interior design industry.
Strategy
My mission was crystal clear: create a website that exudes the tranquility of an inspiring Zen retreat while engaging users. To achieve this, I focused on minimalistic design elements, ensuring a serene and user-friendly experience. But that’s not all! Anticipating future collaborations, I crafted a simple and clear way to showcase distinctive styles of their products, harmoniously on the same page. I also made sure all the important product information they’d need would be right at their fingertips because informed decisions are the secret sauce for boosting sales.
Outcome
The final result is a visually stunning website for TABLU, meticulously crafted to evoke the same joy as stumbling upon the perfect table lamp. The use of lights and shadows as well as minimal symmetrical shapes, brings a sense of harmony that complements any distinctive styles of TABLU’s lighting products. It’s an experience etched in memory – where simplicity meets sophistication. The The user journey is simple and clear to help visitors find their way easily throughout the website. This not only helped boost user engagement and sales, but most importantly user satisfaction throughout their journey.
